Hi, I’m Crystal

I’m a builder and translator at heart. A designer who thinks like a product manager and a founder who designs for clarity. I bridge design, business, and engineering to turn complex systems into products that just make sense.

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​“You design what needs to be designed. Not just what looks good.” - Tony, my former CTO

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I’ve led design and product strategy across SaaS platforms, fitness tech, and community systems that help people connect, grow, and take action.

My work lives where logic meets intuition, where structure supports story, and where good design feels intuitively good.