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My Portfolio

This isn’t just a gallery of pretty screens (though you’ll find those too). It’s a look at how I think through the messy middle, the tradeoffs, and what happens when design, strategy, and persistence collide.
 

  • Case studies: Real challenges, real constraints, and scrappy solutions that shipped.

  • My process: Testing, iterating, and making sure we’re solving the right problem (not just shipping features).

  • Leadership moments: Keeping small but mighty teams aligned and cross-functional chaos on track.
     

If you’re curious about how I design or just want to jam on making products more human (and less “just another app”), let’s talk.

Influence Board

Web App / SaaS / B2B2C / UX/UI Redesign

As Director of Product & Design, I rebuilt a chaotic SaaS platform into something scalable, user-friendly, and actually valuable — saving $100K+ in agency costs, boosting onboarding completion by 50%, and building an AI-powered design culture along the way.

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Paisley Wallet

Mobile-First App | Web3 UX Simplification

In 4 weeks, I helped design and ship a decentralized wallet MVP with personal tokens, seamless onboarding, and real-world utility. Crypto is confusing. We made it feel simple, approachable, and kinda fun.

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Echo Online Dating

Prototype | End-to-End UX Concept

Tired of swiping and ghosting, I designed a new kind of dating app: video-first, round-robin conversations that actually get people talking. A concept prototype that rethinks what “connection” feels like online.

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Apple Podcasts

Feature Design | Design System Integration

As a daily podcast listener, I wanted a better way to save, share, and organize episodes. I did a self-initiated project where I designed a feature that integrates seamlessly into Apple’s design system — small tweaks with big user impact.

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ClubCal At-Home Fitness

Web App | Pivot from Physical to Digital

When COVID shut down our Denver gym, I led the pivot to a global online platform with 100+ filmed classes, digital programs, and a $1K+/month subscriber base. A crash course in building community through design.

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Other Projects

1.)  Seaside Oasis | WEBSITE

"Crystal has this amazing mix of vision and execution, and she leads with thoughtfulness and collaboration. She’s exactly the kind of leader who makes a real impact while lifting up everyone around her."

— Cody McDonald • Sr. Director, Product Management and UX (SCRAM Systems)

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